Creative's ZiiLABS today announced the ZMS-08, its 3rd generation media-rich applications processor that brings 1080p Blu-ray quality H.264 decode to low-power devices.
Delivering more than 4x the performance of previous generation devices, the ZMS-08 combines the flexible multi-format media processing capabilities of ZiiLABS' StemCell Computing array with a 1GHz ARM Cortex processor to deliver the low-power, high performance media-rich processing required of next-generation connected devices such as web tablets, netbooks, connected TVs, video conferencing systems and home media hubs.
The ZMS-08's StemCell Computing array provides the media processing capabilities to deliver full HD 1080p high-profile H.264 video decode, simultaneous H.264 encode and decode at 720p, 1080p 24fps encode, accelerated OpenGL ES 2.0 3D graphics at up to 1 Gpixels/sec, 2D processing, compositing, image processing and advanced Xtreme Fidelity X-Fi Audio effects.
With the low-power ARM Cortex processor running at up to 1GHz, the ZMS-08 is aimed at small form factor devices that enable content currently accessed via the PC to spread to mobile and low-energy devices.
The ZMS-08 is sampling now to certain customers and is supported by ZiiLABS' optimized Linux-based Android and native Plaszma operating systems and development platforms. The ZMS-08 scheduled for volume shipment in the 1st quarter of 2010.
It will be interesting to see if ZiiLabs really can compete with Intel and NVIDIA to gain significant market share in the portable media device space in 2010.
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