Sony Networked TV and Blu-ray Owners Get Exclusive Movie Access Before Release

Nov 9 2009, 7:59am CST | by Luigi Lugmayr

Today Sony announced that owners of Sony networked BRAVIA HDTVs and Blu-ray Disc players will be able to get an exclusive in-home offer to rent the Sony Pictures animated hit, Cloudy with a Chance of Meatballs, four weeks before it is available at retail.
Starting today, customers who purchase a networked BRAVIA HDTV or Blu-ray Disc player and register the device between Nov. 9, 2009 and Jan. 4, 2010, will receive a free 24-hour rental of the movie in high definition (a value of $24.95).

From Dec. 8, 2009 through Jan. 4, 2010, the movie will be offered for rent at a cost of $24.95 on all current networked BRAVIA HDTVs, including the W5100, Z5100, XBR9 (excluding Sony BRAVIA KDL-32XBR9) and XBR10 series as well as the company’s new BDP-N460 Network Blu-ray Disc player.

The value of the 24h rental is crazy high if you ask me. $24.95 is what you pay for a Blu-ray movie disc at retail.
I assume Sony mixed rental with purchase here. Besides that the early access is a nice idea, but it will not drive sales. What will be important for most is to get a great deal on a new networked BRAVIA TV.

About Cloudy with a Chance of Meatballs
Inspired by the beloved children’s book by the same name, Columbia Pictures' and Sony Pictures Animation's “Cloudy with a Chance of Meatballs” is a family film that focuses on a town where food falls from the sky like rain. It has earned more than $170 million in box office receipts to date worldwide and will be available on DVD and Blu-ray Disc at retail beginning Jan. 5, 2010.
Via this Sony announcement.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.