Best Buy today announced the introduction of Club Beats, a new in-store destination created in partnership with Monster and Beats by Dr. Dre.
Launching in Best Buy stores nationwide, Club Beats provides customers with a backstage pass to the latest and greatest in entertainment technology, exclusive events, and access to today’s hottest music artists.
"Entertainment has long been the heart and soul of Best Buy. Our customers have always looked to us as a resource for music in a variety of formats," said Brian Dunn, Best Buy’s CEO. "With Club Beats, the latest in sound quality and music technology will be available to all of our customers who want to bring music to life in a fresh way and unleash their inner DJ."
Existing in concert with many Best Buy Musical Instrument stores, Club Beats offers a full service entertainment experience that encourages interaction with the latest and greatest in music, audio, entertainment and technology products including DJ equipment, Beats by Dr. Dre headphones and in some locations, the newly introduced HP Envy 15 Beats Limited Edition laptop. Club Beats will be staffed by Best Buy’s Blue Shirt employees, who share a passion for music and are equipped with the tools and knowledge to help customers listen and create music in new ways.
Best Buy is kicking off the Club Beats experience by hosting several celebrations across the country with today’s top music talent, including:
|November 13 – Miami||Local DJs; major artist TBD|
|November 16 – Minneapolis||LMFAO|
November 17 – Houston
|November 19 – New York City||Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo|
|November 21 – Las Vegas||Robin Thicke|
November 23 – Los Angeles
Via Best Buy.