Nov 11 2009, 1:00pm CST | by Shane McGlaun
The new screen uses the Bang & Olufsen BeoSystem 3 video engine that promises to deliver superior signal processing. The TV also has a 120Hz refresh rate to reduce image blur. Under the screen is a digital sound bar that has digital sound.
The panel is LED backlit and has local dimming for improved contrast. A Blu-ray player is built into the TV as well. The TV is designed for floor placement and has two motorized stand options including a low and a high stand. The TV is available in aluminum, black, blue, dark grey, and red colors. The BeoVision 7 55-inch will be available by mid-November and will sell for $18,700 with a floor stand and center speaker.