When you're a camera company, it's easy to get free publicity. Every time a professional uses your product to do something cool, boom! You get what amounts to a free celebrity endorsement. Take this latest Canon press release. Apparently the opening to this new season of Saturday Night Life was shot entirely in 1080p video. In order to attract less attention and shoot in tight areas, the Canon Eos 5D Mark II and Eos 7D Digital SLR cameras were used.
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The intro features a variety of shots from around the city of New York. The director didn't want to have to set up a large shoot and disrupt the reality of any of these shots. By using these portable Canon cameras, they were able to get 1080p footage without having to be too disruptive. This is just another piece of evidence for how incredible portable video shooting technology has gotten these days.
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Of course, while the Canon Eos cameras may be portable and affordable enough for normal people to conceivably own, they aren't even close to cheap. For example, the Canon 5D Mark II costs $2699, far beyond the budget of most amateur photographers. That said, under $3000 is still cheap enough for dedicated photography buffs to afford. If you've got a burning desire to make high-quality, amateur videos, this is one of the better investments you could make.