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Droid Advertisements Working Beyond Verizon's Wildest Dreams

Nov 25 2009, 10:08am CST | by

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Droid Advertisements Working Beyond Verizon's Wildest Dreams
 
Buy Motorola Droid from Amazon Cyber Monday and Black Friday Now
 

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Droid Advertisements Working Beyond Verizon's Wildest Dreams

Good advertising can accomplish a lot more than just moving products. Advertising is how companies shape public perception of their products and strength. Some ads, like the ones for the Pre that featured that creepy girl, lead to mockery and revulsion. Others, like Apple's famed "Mac vs. PC" ads, continue to be popular and successful for years on end.

The latest spate of ads for the Motorola Droid have been some of the most vicious commercials ever made for a mobile phone. Since they first started to roll out, we've waited with bated breath to see if they would succeed, or fail. When an ad campaign is as acerbic and harsh as the Droid's, it runs the risk of pushing customers away. On the other hand, if there's one thing people respond to it's violence.

Current survey data from YouGov's BrandIndex (via Phandroid) shows that the assault ads are working. Public perception of the strength of Motorola is up, and brand loyalty and perception for both Apple and BlackBerry are down. Customers are responding to these ads with increased trust in Moto products, and increased scepticism towards their competitors.

Why? Probably because the ads have a point. The Droid can do a lot of things that neither the BlackBerry, or the iPhone can. It's a superior multi-tasker, it has a more open app market, and it's a hell of a lot prettier than any BlackBerry device out there. Sure, the iPhone's still faster and more intuitive, but it's not Motorola's job to point that out.

 

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Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another sta ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT
 


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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.

 

 

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