Droid Takes Over Times Square For Black Friday

Nov 26 2009, 9:56am CST | by , in News | Black Friday

Droid Takes Over Times Square For Black Friday
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A baleful red eye stares out over the center of New York City, capturing all within its fell glare. Before you start to panic, this isn't the opening stage of the robot apocalypse. It's just a killer new ad for the Droid. Verizon and Google have commandeered (read; paid a ton of money for) the Reuters and Nasdaq signs in Times Square. For the last few weeks, from 12:30-2:00 PM every day the signs have been powered by a Droid/Google Search by voice sign. Anyone who dials into 888-376-4336 and says the name of a business or location during this time will be able to see the search results pop up right there in Times Square. Tomorrow, on Black Friday, the signs will run for 20 hours straight. If you're in New York, doing a shopping marathon, you'll be able to call up your searches on the big screen. That is, if you don't mind other shoppers figuring out your intricate plans. As Google's blog points out, this whole system is actually powered by a bank of four real Droids running a voice search. Those droids are hooked up to the giant Times Square displays, essentially using them as a gigantic monitor to display search results. I don't want to imagine how much renting those billboards in Times Square for 20 hours straight costs, but it has definitely made for one of the most badass advertising stunts of all time.

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