Cyber Monday 2009 is actually already underway, but most shoppers are going online for deals on Monday, November 30th.
The NRF (National Retail Federation) has published the results of a new survey conducted for shop.org by BIGresearch with record breaking results.
According to the survey 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008.
Contrary to wide believe most consumers will shop from home and not from work. According to the survey, 91.5% of Cyber Monday shoppers will shop from home on Cyber Monday while 13.5% will shop from work.
More details on the NRF site.
Cyber Monday is a term coined by Shop.org in 2005. It captured a trend of people shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions and many retailers highlight some of their most compelling holiday offers.
Cyber Monday Sales have already started at several online retailers including Best Buy and Amazon. Cyber Monday 2009 aims to offer the best online deals of the year. Find more Cyber Monday Deals in our ongoing Holiday Sales coverage.
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