Black Friday 2009 Had More Shoppers But Average Spending Was Down

Nov 30 2009, 6:00am CST | by Luigi Lugmayr

Black Friday 2009 is over and it is time to look how well it went for retailers. The Black Friday sales are an indicator for the economy. The new NRF's (National Retail Federation) Black Friday survey conducted by BIGresearch shows that 195 million shoppers visited stores and websites over Black Friday weekend (includes Thursday to Sunday), up from 172 million last year.
The average spending over the weekend dropped to $343.31 per person from $372.57 a year ago according to the survey. Total spending reached an estimated $41.2 billion.

The above numbers are based on a survey and not on the financial reports from retailers, but show a clear trend to bargain hunting.
According to the survey, nearly one-third of shoppers (31.2%) were at the stores by 5 a.m., compared with 23.3% who were at stores by that time last year.
More details on the NRF site.

The next chance for retailers is today to dazzle consumers with Cyber Monday deals.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.