Black Friday and Cyber Monday are both over for 2009. The CEA has reported that Black Friday sales were strong this year with consumers taking advantage of Friday and weekend specials at retailers.
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The predictions CEA made of a 6% sales increase compared to last year were accurate. A survey conducted by the CEA claims that 40% of adults tend to purchase technology gifts this holiday season.
The survey found that 40% of consumers believed traffic on Black Friday was heavier than last year and nearly 80% believed shopping was at least as busy as 2008. “Consumer enthusiasm for technology has been building, as seen by CEA-CNET’s consumer technology sentiment index, which hit an all-time high last week,” said Gary Shapiro, CEA’s President and CEO. “Results from this weekend suggest consumer technology will be the must-have gift this holiday and will lead economic recovery in 2010.”