Cyber Monday 2009 Sales Match Highest Online Spending Day

Posted: Dec 3 2009, 12:30pm CST | by , Updated: Aug 11 2010, 6:01pm CDT, in News | Black Friday


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This week's Cyber Monday sales may not have broken any records, but they did tie with December 9, 2008 as the highest spending days on record. Comscore has released their data from the first thirty days of the November-December 2009 shopping season. So far, this looks to be a good year for retailers.

In total, customers have spent $12.26 billion on the holiday season so far. This is a 3% increase over where we were at the same point in time last year. On Cyber Monday alone, consumers spent $887 million at online retailers. That's up 5% over last year.

Comscore attributes this growth to an increase in the number of people buying online. Average spending per buyer was down somewhat. The number of online shoppers, however, was up 6% to a total of 8.7 million. The average amount spent per shopper declined 2%, to $102.19.

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