LG Pushes 3D TV Ahead In Korea With Broadcaster SkyLife

Dec 15 2009, 9:04am CST | by Luigi Lugmayr

Today LG Electronics announced a partnership with Korea Digital Satellite Broadcasting (SkyLife). LG calls itself the world’s leading 3D TV manufacturer. Skylife is one of the biggest 3D content providers in Korea.
LG announced Korea’s first 3D LCD TV in August 2009 and SkyLife will run a second trial of 3D broadcasting in January next year after airing earlier trial 3D content from October.

LG is the first TV manufacturer in the world to cooperate with a digital satellite broadcaster to map the standards for 3D images ranging from technologies, to devices and broadcasting content," said Dr. Woo Paik, President and Chief Technology Officer at LG Electronics. “The partnership will focus on developing technology that helps produce 3D images that don’t cause eye strain or dizziness -- an issue that has plagued previous technologies."

LG plans to introduce a wide range of 3D TVs ranging in size from 42- to 72-inches next year, following the 47-inch LCD 3D TV (47LH503D) this year. The company also plans to include 3D functionality in its flagship models for next year. The new series features an ultra-slim bezel which is expected to maximize the 3D effect. LG’s 3D technology will also find its way into 150-inch projectors in the coming year.

LG has been committed to bringing active TVs that only require shutter glasses to experience 3D images, as well as the passive models that include a filter over the screen. In addition, LG has developed a chipset to handle various types of 3D broadcast signals and continues to develop correcting technology that automatically controls the brightness of overlapped parts on each eye to ensure optimum 3D images.

Both LG and SkyLife have agreed to invest in creating 3D content. Starting with 3D broadcast-ing for the FIS Snowboard World Cup, both will continuously produce or distribute 3D content from sport to educational programs and movies from overseas.

The trial is initially commencing in Korea but LG is aiming to build up a global 3D TV market that includes the US and Europe. LG aims to secure and maintain leadership among 3D TV brands and has aggressive sales targets of 400,000 units in 2010 and 3.4 million units in 2011.

LG expects the 3D TV market to increase sharply as internal global surveys indicate that as many as 58 percent of consumers want to purchase 3D TVs. Up to 75 percent of consumers who have seen 3D images said that they’d like to watch them again. The company also expects strong support from the industry, including 3D broadcasters, 3D Blu-ray players, 3D game consoles and 3D camcorder manufacturers.

LG will focus on extending the initiative in North America and Europe from 2010 and will launch 3D TVs in South and Central America and Asia from 2011. The market is expected to expand worldwide as the London 2012 Olympics are currently slated to be aired in 3D.

As reported 3D Technology will be one of the biggest topics at the CES 2010. I assume LG will also show off their 3D TVs at the CES.

CES 2010 will start on January 7, 2010 and lasts until the 10th. Of course CES news is already pouring in. Read about it in our CES 2010 section.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.