Frito-Lay Doritos has one of the best advertising concepts for the Super Bowl. The company invites anybody to submit self-made Doritos ads in what they call Crash The Super Bowl.
Last year Doritos even made it on top of the USA Today Ad Meter with the Doritos Crystal Ball commercial (watch below) created by the Herbert Brothers. Doritos paid them $1 million because of that.
This year Doritos made the contest even bigger. They will air three Doritos ads during the Super Bowl 2010 that are voted by you on the Crash The Super Bowl site starting in 3 weeks.
If an ad makes it in the USA Today Ad meter top 3 the creators get $1 million for the 1st spot, $600,000 for the 2nd and $400,000 for the 3rd. If all first three places are taken by Doritos ads each gets $1 million on top. There is a potential that Doritos pays out $5 million.
This prize money has motivated a lot of people and there are already over 4,000 Doritos Super Bowl 2010 ad submissions.
You can watch the ads on the Doritos Crash The Super Bowl site, but voting will not start for another 19 days.
Update: Doritos Super Bowl 2010 Ad Voting Started Today
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.