Advertising during the Super Bowl takes big pockets as a 30 second spot sells for around $2.5 - $3 million. Reports on Adage and on the Kellogg blog point towards Motorola running a Droid Super Bowl 2010 commercial.
The Droid ad campaign has been very successful so far, attacking competitors like the iPhone directly and are rather male oriented featuring lots of action including Stealth bombers (watch below).
Motorola did not yet confirm any plans to advertise at the Super Bowl. The Droid Super Bowl 2010 ad will need to top the current ads to make a big splash. Advertising at the Super Bowl 2010 is a great move by Motorola. For one it shows very clearly that they are back; and there is no bigger audience to attack the Apple iPhone in front of. I look forward to seeing what Motorola will show at the Super Bowl 2010 on February 7, 2010. This would not be the first time Motorola has advertised at the Super Bowl. The company ran a Motorola PEBL ad during the Super Bowl 2006 (watch also below).