While Barnes & Noble decided to enter the E-Book fray with a brand-new reader and the world's largest e-book store, their primary physical competitor is taking a much more conservative approach. According to AndroidGuys, Borders has announced that they will be partnering up with Kobo, Inc. to create an e-book store. This online store will be available to mobile devices of all platforms. It's entirely possible that this is just Borders' first move towards an e-reader of their very own. They may want to get their store up and running and then launch a product to compete with the nook and the Kindle and the Sony Reader and all the others. Considering how flooded with readers the market is right now, the smart decision is to stay out and let the dust clear a little. With the exception of the nook, pretty much every reader out there is exactly the same. Unless Borders has some brilliant idea for a revolutionary new product, they don't have much hope of capturing any hype or exciting customers. Sometimes the most prudent move is to watch and wait.
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