Avatar Sets 3D Movie Sales Record

Dec 21 2009, 11:00am CST | by Robert Evans

Last Friday I shuffled down to the movie house to catch a showing of James Cameron's "Avatar" in glorious 3D. Like millions of other people, I was spellbound. Sure, the dialogue wasn't always A+ material and the plot seemed a little overly familiar. None of that mattered; I was focusing on the sheer beauty of Pandora. "Avatar" presents the viewer with an almost impossibly rich world, one that is brought to life more fully than I could have imagined thanks to new 3D technology. Needless to say, the film's been a huge success. Bloomberg.com reports that it made a staggering $73 million over the course of its opening weekend in the U.S. and Canada alone. That breaks the record for opening-weekend 3D box office sales set by "Up" earlier this year. Worldwide, "Avatar" is estimated to have made as much as $232.2 million during its opening weekend. That would make this film the #2 December release in history.These sales are great news for News Corp., who put as much as half a billion dollars into the project. This is also great news for the film industry as a whole. Massive 3D releases like "Avatar" are events. Spectacles that cannot be properly viewed from the comfort of your home with a torrented file. "Avatar" is proof that the days of the big-budget blockbuster need not be behind us. Hundreds of millions of dollars can be used to create something greater than the latest Michael Bay explosion-palooza. If you haven't seen "Avatar' yet, you owe it to your nerdiness to go buy a ticket now. In 3D. Trust me, the extra $3 is well worth it. You've never had a movie-going experience like this before.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.