Soon you will need besides beer also a pair of 3D glasses to watch sports on ESPN. ESPN will launch ESPN 3D, the first 3D television network.
ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico.
Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.
Besides having to wear glasses the lack of 3D content is a problem for 3D adoption. The new ESPN 3D channel will help improve the content side.
ESPN has been testing ESPN 3D for more than two years. Last fall, ESPN produced the USC vs. OSU college football game which was shown in select theaters as well as to 6,000 fans at the Galen Center on USC’s campus. ESPN has developed best practices for utilizing the technology in live game applications which have provided ESPN the ability to streamline workflow operations, adjust 3D camera positioning, test transmission and gauge fan reaction to a 3D telecast versus a traditional telecast.
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