Toshiba ZX900 CELL TV Hits CES 2010

Jan 6 2010, 2:03pm CST | by Luigi Lugmayr

Toshiba unveiled a CELL TV for the U.S. market at the CES 2010 dubbed Toshiba ZX900. Toshiba has already a CELL TV on the market in Japan. A CELL TV has the CPU power of the Sony PS3 built-in.

For the flagship ZX900 Series, Toshiba combined the power of the CELL processor with its new KIRA2 Super Local Dimming LED Display. KIRA2 is positioned as "Twice as Bright!" as it has an amazing 1,000 cd/m2 brightness. In addition, KIRA2 also has 512 controllable zones (5X that of previous local dimming models) for precise control over black levels. This allows the KIRA2 to create an unmatched 9M: 1 Dynamic Contrast, creating the ultimate picture quality package.

CELL TV has true 3D TV capability, and much more. For native 3D content, CELL TV utilizes a Frame Sequential System that changes from 240Hz in 2D mode, to 120Hz for the right eye and 120Hz for the left eye in 3D` mode. This system accepts multiple 3D input formats, including MPEG4-MVC, RealD, and more. However, when true 3D content isn't available, CELL TV has the solution. TriVector™ 2D to 3D Conversion takes any 2D content and converts it into 3D in real time. This means that with CELL TV you can "Watch Everything in 3D!" including 2D sports, movies, TV shows, video games, and more. 3D TV creates a more immersive home theater experience, and CELL TV's TriVector 2D to 3D Technology significantly expands the amount of time you can enjoy 3D, truly setting itself apart.

True Super Resolution Technology ensures precise image accuracy by sampling multiple frames and restoring the native pre-sampling signal curve. This process enhances both SD and HD signals for the clearest possible 1080p Full HD picture. Net Resolution+ adds Compression Noise Canceling to significantly enhance Internet content. This system detects noise compression inherent in low resolution internet content and separates and corrects the image data to produce sharper, cleaner internet images, even on super large screens. In addition, AutoView RGB combines an ambient light sensor, and a new RGB sensor, to automatically set the brightness, contrast, gamma, sharpness, color saturation, and now color temperature, to ensure the best possible picture in any lighting condition. CELL TV also boasts ClearScan 480Hz Frame Rate, for a clear, crisp picture for fast motion video.

Going beyond the realm of television, CELL TV is also a high-end Home Entertainment Server. With a built-in 1TB HDD, BD Player, and 802.11n Wi-Fi® capability, CELL TV can store your favorite media content (video, music, pictures, etc.), and then display it, or transmit it to other compatible DLNA displays in your home. Content can be downloaded from the Internet, transferred from your PC, or recorded directly onto the HDD from the BD Player.

CELL TV offers a robust set of advanced connectivity options including an Ethernet Port with DLNA, 802.11nWi-Fi, and Wireless HD. The Ethernet Port enables a wired connection to the Internet or home network, while 802.11n enables connection to the Internet or other rooms through a wireless router. In addition, Wireless HD allows the CELL Set-Top Box to connect to the display without running any wires to the wall. Net TV capability will provide a wide list of Internet "Channels", providing almost limitless options for additional content. Key targeted content partners include Netflix®, VUDU™, CinemaNow®, Pandora®, and many more. High value content can be streamed, or in some cases downloaded to the HDD for purchase.

Taking connectivity to another level, CELL TV also includes new Video Phone capability. This Home Video Conferencing over IP allows you to see and hear people with compatible devices, adding a whole new dimension to social networking. By combining this with Net Resolution+, Cell TV can provide clear images, even on super large screens.

The CELL XV900 Series is the first CELL TV Series, and will be available in large 55" and 65" (diagonal) screen sizes. This two piece system features a sleek Set-top Box, and a display in the new Genesis Design with a black brushed aluminum bezel with acrylic trim.

No pricing has been announced yet. The release of the CELL TV will be later this year.

CES 2010 is here and with it tons of hot product announcements. Stay on top of the huge amount of CES 2010 news and highlights with I4U News. Read all about CES 2010 now. Follow I4U News on Twitter.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.