Audi of America announced that it will advertise during Super Bowl XLIV (2010). This will mark the brand's third consecutive time in the Super Bowl.
The Super Bowl 2010 commercial will highlight the Audi A3 TDI, recently named by Green Car Journal as the 2010 "Green Car of the Year" and will have a fun, tongue-in-cheek environmental theme.
Rock legends Cheap Trick will reinterpret one of their classic pieces as the soundtrack to the commercial.
Audi tries to make Diesel popular in the United States. In Germany Diesel cars are extremely common. I drive a Diesel. This year, Audi will deliver the message that being environmentally conscious might not be easy, but the Audi A3 TDI clean diesel is now a proven environmental solution.
Since their introductions in 2009, the Audi Q7 TDI accounts for 43% of the sales for that line, while the A3 TDI accounts for 53% of that line's sales. TDI clean diesel technology produces 20% fewer C02 emissions than comparably sized gasoline engines and uses substantially less fuel. In fact, the Q7 TDI has been EPA rated at 25 MPG highway, while using 30% less fuel than a similarly sized gasoline engine. The A3 TDI achieves 42 MPG on the highway.
The new Audi Super Bowl 2010 ad was created by advertising agency Venables Bell & Partners.
The Audi Super Bowl 2009 ad was starring Jason Statham in The Chase. In the Audi Super Bowl 2009 Ad Jason Statham rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. It was really cool. Watch it here.
Audi Green Police Videos Released
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.