Super Bowl is supposed to be mostly about the game, but in reality it is a huge media event that has advertisers shell out millions for a 30 second commercial during the game.
TNS Media Intelligence has released some interesting statistics about Super Bowl commercials. According to their data from 1990 to 2009, Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages.
The top five Super Bowl advertisers of the past 20 years have spent $783 million on advertising during the game, accounting for 36% of total advertising revenue.
Top 5 Super Bowl Advertisers in the last 20 years:
3) General Motors
4) Walt Disney
5) Time Warner
As reported Pepsi will not advertise at the Super Bowl 2010. General Motors is also not part of the Super Bowl 2010 ad lineup.
"The Super Bowl remains a singular event for engaging the broadest number of consumers at one time," said Mark Nesbitt, President, TNS Media Intelligence. "Because it is viewed live and experienced by a majority of the country at the same time, a commercial presence on the broadcast has great significance and impact for a brand, making each not so much a brand message as a brand event. It is why a presence on the broadcast lends itself so effectively to an integrated marketing effort."
The cost of a 30-second advertisement in the Super Bowl has more than quadrupled in the past 20 years and reached $3 million in 2009. The recessionary environment is expected to yield lower pricing for the 2010 game, with CBS reportedly selling 30-second units for between $2.5 and $2.8 million.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
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