Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Super Bowl

 

Volkswagen Super Bowl Ad Announced

Jan 12 2010, 9:28am CST | by

Volkswagen Super Bowl Ad Announced
 
Buy Volkswagen Book from Amazon Cyber Monday and Black Friday Now
 

German car makers are attacking Super Bowl 2010. American car makers are pulling out of Super Bowl and the Germans are moving in. Besides Audi, Volkswagen will also run a commercial at the Super Bowl 2010.
The Volkswagen Super Bowl XLIV ad will debut a new approach to the Das Auto tagline and positioning, and is the first step in a much larger multi-faceted campaign to increase model awareness and familiarity by reminding consumers of all the new Volkswagen products on the road.
The Volkswagen Super Bowl 2010 ad marks the first time in nine years that Volkswagen has advertised during the Super Bowl. Volkswagen has done some fun ads. It will be interesting to see what they serve up for Super Bowl.

"With its size and reach, the Super Bowl is the ideal stage for Volkswagen to debut the new campaign to nearly 100 million viewers," said Tim Ellis, Vice President, Marketing, Volkswagen of America. "As an iconic brand that has achieved pop cultural status in America, people think they are familiar with all there is to know about Volkswagen. This campaign gives consumers a reason to take another look at the brand and gain new perspective on the breadth of our vehicle offerings, quality, performance and value."

Immediately following the Super Bowl, Volkswagen will kick off a two-month campaign that will run extensively throughout February and March to support its national sales event. The push will include TV, Online, Outdoor, Radio and Newspaper, and every Volkswagen retail facility nationwide. A digital and social media program will engage consumers with the entire Volkswagen product family. Max the Beetle, who helped to establish "Das Auto" in the U.S. market in 2009, will not appear in the new campaign.

In phase two, the campaign will more clearly define what goes into a Volkswagen today. Leveraging the tagline, "Das Auto," the campaign will promote the innovative features and benefits of modern-day Volkswagen products. The spots will define how Volkswagen is delivering German Engineering at a great value in the often playful yet direct Volkswagen tone.

The Super Bowl 2010 spot is the first work created for Volkswagen by its new creative agency, Deutsch LA.

Updates:
VW Punch Dub Super Bowl Commercial Details

Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Martina Hingis inspires Belinda Bencic to win
Martina Hingis inspires Belinda Bencic to win
The illustrious Martina Hingis has inspired her protégé, Belinda Bencic to win.
 
 
Whatsapp Androidwear support now out of Beta
Whatsapp Androidwear support now out of Beta
Whatsapp has come out of beta giving support to Androidwear devices.
 
 
Apple Has Considered $400 Price for Wearable Device
Apple Has Considered $400 Price for Wearable Device
The prices under discussion would put Apple’s device at the high end of the category
 
 
Apple&#039;s wearable to cost $400, says report
Apple's wearable to cost $400, says report
Re/code is claiming that Apple will charge around $400 for the new wearable, which will reportedly ship next year.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.