kgb, creator of the text answer service 542542 (kgbkgb), has now officially announced that it will run its first-ever Super Bowl ad during the Big Game on February 7th. We reported about the kgb Super Bowl commercial plans yesterday.
kgb, which launched its text answering service in the US just a year ago, will run a 30-second spot during the third quarter of Super Bowl XLIV. kgb says that more details about the commercial will be released next week.
"Advertising during the Super Bowl is a tremendous opportunity for us to introduce even more Americans to kgb's 542542 text answer service. We already have millions of mobile phone customers who rely on kgb for quick, accurate answers to their questions. We want to let America know that our text answer service is a better way than surfing thousands of browser links on your phone to get an accurate and timely answer to sports questions -- or any questions for that matter," said kgb CEO of Mobile and Digital, Bruce Stewart.
The kgb Super Bowl 2010 commercial was created by ad agency The Brooklyn Brothers in New York City and produced by House of Usher Films in Santa Monica, California. The ad will highlight kgb's 542542 text answer service as a better way to get quick, precise information by texting questions to live kgb "Special Agents" instead of having to sift through mountains of results that a search engine typically returns when asked a specific question.
kgb will also run two 30-second spots during the pre-game coverage.
kgb is actually already advertising with very funny TV commercials. So there is the potential for the KGB Super Bowl 2010 Ad to be one of the funniest Super Bowl 2010 commercials.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.