Right now it's extremely easy for any company with a tablet or an MID in development to make a name for themselves. Virtually all of the tablets and MIDs on the market (or heading to the market) are essentially the same device. Any company that can come up with one or two brilliant, unique features to set their product apart will gain a lot of attention.
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The Tainell T500 MID sports a 1.6 GHz Atom Z530 processor, 5" touchscreen, 1 GB RAM (up to 2 GB), a 32 GB SSD, WiFi, Bluetooth, and 3G. It also has a 1.3 MP camera. Alone, those features speak to a powerful, but altogether bland device. The T500's design doesn't help that any. It looks like every other MID out there...until you start typing.
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Look at that keyboard. Just look at it. It's perfectly designed for thumb-typing. Tainell is the first company to realize how people actually hold onto tablets and MIDs. Their keyboard is utterly, brilliantly intuitive. Launch this at a decent price point, Tainell, and you might just end up with a hit on your hands. Hopefully Apple will steal this design for the iSlate's keyboard.