A Happiness Machine Gears Up For Coca-Cola Super Bowl 2010 Ads

Posted: Jan 19 2010, 8:30am CST | by , Updated: Aug 11 2010, 6:57pm CDT, in News | Super Bowl


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Coca Cola released a new viral video into the wild a couple days ago dubbed Coca-Cola Happiness Machine. The video already reached over 625,000 views on Youtube.
The Happiness Machine is a Coca-Cola vending machine transformed to deliver small "doses" of happiness for unsuspecting college students, in the form of everything from flowers and pizza, to 6-foot subs and balloon animals.

The Happiness Machine campaign was created by Definition 6 (site) and ties into the 'Open Happiness' global advertising campaign of Coca-Cola.

Definition 6 shot the Happiness Machine video on the Queens campus of St. John's University. The production crew secretly installed a Coca-Cola vending machine overnight - along with several hidden cameras strategically placed to capture all the happiness in action.

In the video below you can see students getting surprised at getting more than one bottle of coke from the friendly machine. The highlight of the video is when a giant 6-foot sub emerges from the vending machine.

As reported Pepsi is not advertising at the Super Bowl 2010 leaving the soft drink segment to Coca-Cola and Dr Pepper commercials.

Since Happiness is the theme of the global Coca-Cola campaign we will see some aspect in Coca-Cola ads at the Super Bowl 2010.

Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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