AT&T announced today preparations for Super Bowl 2010 in Miami.
AT&T is expanding capacity and coverage in and around Dolphin Stadium and other key areas in anticipation of increased voice and data traffic on its wireless network.
I am pretty sure other carriers will soon announce their measures for the Super Bowl XLIV as well. Big events like the Super Bowl are still a challenge for cellular networks. Apparently all attendees constantly call home and tell everyone how great it is to be there.
Network preparations for the big games include:
- Three mobile cell sites on wheels, or COW, in the stadium parking lot;
- A new distributed antenna system, or DAS, inside the stadium;
- Fourth additional layer of capacity added to AT&T cell site inside the stadium: 2G (GSM/Global System for Mobile Communications) voice and data capacity increased by 100 percent and high-speed 3G (UMTS/Universal Mobile Telecommunications System) voice and data capacity increased by 280 percent;
- Capacity added to cell sites in the vicinity of the stadium;
- Capacity added to cell sites serving hotels and resorts in Fort Lauderdale and South Beach where Super Bowl activities will be hosted;
- A COW set up to serve Fort Lauderdale hotels where teams will be staying;
- Capacity added to cell sites surrounding the facilities where the teams will be practicing; and
- The addition of backhaul connectivity to cell sites surrounding the stadium to increase voice and data capacity between the sites and the routing switch.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.