Sun Life Financial and the Miami Dolphins announce that the Dolphin Stadium is now called Sun Life Stadium. As reported yesterday the deal comes just in time for Super Bowl 2010.
Sun Life will promote the stadium as the "Official Home of the Miami Dolphins". Besides undisclosed sponsorship payments, Sun Life will contribute $250,000 to the Miami Dolphins Foundation annually.
"As Sun Life's tagline will tell you, ‘sooner or later you'll get to know their name,'" Dee said. "The decision to partner with the Dolphins to brand such a long-standing institution reflects the national and international prominence of the Dolphins and the stadium. In Sun Life, we have also found a partner that embraces our commitment to the community and the importance of giving back to the South Florida region."
Buying the naming rights for a stadium just in time for the Super Bowl is a nice move. Even after the game the name will stay in the sports news coverage.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.