The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a survey released by The Nielsen Company. We have known this for a long time and that is why we feature our extensive Super Bowl 2010 For Geeks special coverage reporting mostly about the Super Bowl commercials.
The big game is not as unimportant as the above makes one believe. Looking at the numbers the "majority" is only based on a 51 to 49 split between viewers that prefer the ads over the game.
The results were based on a sample of more than 25,000 households in Nielsen’s Homescan panel. If there were no Super Bowl game, there would be no commercials – and that is the truth.
Another interesting outcome of the Nielsen survey is that commercials placed in the first quarter of the Super Bowl are better remembered and are better liked.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.
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