Another technology company is running a Super Bowl commerical during the Super Bowl XLIV. Intel announced today that they bought a 30-second Super Bowl spot in the 4th Quarter of the big game.
Intel has not run a Super Bowl ad in over a decade. The Intel Super Bowl ad will highlight the all new 2010 Intel Core family of processors that was announced at CES 2010 through "geek humor."
Intel will also be the title sponsor of the post-game show on CBS. During the Post-game show two more 30-second ad spots have been purchased.
"Each day we are busy inventing the chips that make your favorite tech gadgets indispensable to you, like your computer, your smartphone and your car navigation system," said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. "Intel inside those devices means you are getting the best from the geniuses who are coming up with your next favorite thing."
Timing of the Super Bowl and the audience it draws are "perfect" for Intel this year, according to Conrad.
"We just launched our all new 2010 Intel Core family of processors and were looking for the perfect place to run our newest "Sponsors of Tomorrow" ads, the first to spotlight not only the Intel brand, but our processors as well," Conrad said.
Intel has had some funny ads recently with the Rock Star Engineers. There is hope that the Intel Super Bowl 2010 commercial will be funny.
Details about the Intel Super Bowl 2010 Ad have been revealed. There is a robot in it besides engineers.
Besides Intel, Motorola, EA, kgb, Boost Mobile and GoDaddy are technology related companies that will run a Super Bowl Ad this year.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.