Apple Reports All-Time Highest Revenue And Profit In Q1 2010

Posted: Jan 26 2010, 1:29am CST | by , Updated: Aug 11 2010, 7:02pm CDT, in News | Apple


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For a change this story is not an Apple rumor. Apple released the numbers for their fiscal 2010 first Quarter that includes the all important holiday shopping season.
Apple reports the all-time highest revenue and profit for the past quarter in company history. Isn't there a recession? Apparently not for Apple!

Apple posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58% of the quarter's revenue.

Apple sold 3.36 million Macintosh computers during the quarter, representing a 33% unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100% unit growth over the year-ago quarter.
Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

So Mac and the iPhone are on a stellar growth path and the iPod sales are declining, but still 21 million units are a lot.

During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board’s amended accounting standards related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone and Apple TV.

"If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company," said Steve Jobs, Apple’s CEO. "The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about."

Steve Jobs is hinting that the Apple Tablet will be unveiled tomorrow possibly along with some exciting iPhone news.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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