As reported earlier this week, Flo TV will advertise the first time at the Super Bowl XLIV on February 7th.
We received now the details of the Flo TV Super Bowl commercials. Qualcomm's Flo TV will actually air two Super Bowl ads.
The first one dubbed "Injury Report" is featuring sports commentator Jim Nantz. The ad takes a humorous look at a guy who accompanies his girlfriend on an endless shopping spree and the effects it takes it on him. The spot shows how using the Flo TV Personal Television can help him stay connected to the game he's missing – a move that helps alleviate his failure to maintain possession.
The second Flo TV Super Bowl ad sounds more interesting. It is called "Moments" and features a remix of The Who's classic "My Generation" by no other than Grammy award-winning musician and Black Eyed Peas front man will.i.am. The Who is also the Super Bowl 2010 Halftime show act.
The My Generation remix will be available on iTunes after the ad airs and all proceeds benefiting the Haiti relief efforts.
"Moments" celebrates the shared experiences that unite us as a nation. will.i.am's fresh twist on the lyrics helps underscore the ways in which different generations are affected by technology and, specifically, how people today interact with television programming.
FLO TV hopes to raise awareness for both mobile TV overall and for the FLO TV brand as the leader of that category.
The Flo TV Personal TV P350 sells for $249 (6-month service included, almost a $90 value) on Amazon. The Flo TV has a 3.5-inch touchscreen and requires a subscription to the Flo TV service to watch TV on the go.
The Flo TV channel lineup includes ABC, ABC Entertainment, ABC Family, ABC News, ABC Sports, Adult Swim Mobile, CBS, CBS College Sports, CBS News, CNBC, COMEDY CENTRAL, Disney Channel, Disney Channel Original Movies, ESPN, ESPNEWS, ESPN 2, FOX, FOX News Channel, FOX Sports, FUEL TV, MSNBC, MTV, NBC 2Go, NBC News, NBC Sports, nickelodeon, Playhouse Disney and SOAPNet.
Just like last year, we will be featuring our Super Bowl for Geeks Guide for the Super Bowl 2010. Of course the Super Bowl for Geeks Guide is all about the Super Bowl Ads and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium.
You can follow the Super Bowl 2010 Advertisers in our Twitter Super Bowl List.