HomeAway unveiled more details today about their first Super Bowl commercial. As reported the HomeAway Super Bowl Commercials is featuring Chevy Chase and Beverly D’Angelo as Clark and Ellen Griswold from the 80s movie National Lampoon's Vacation.
The HomeAway Super Bowl ad will air during the third quarter of Super Bowl XLIV on Feb. 7.
Chevy Chase and Beverly D’Angelo star in their roles as Clark and Ellen Griswold from the National Lampoon’s Vacation movie in the ad, which is a mock movie trailer giving a sneak peek of a short film based on the original movie.
In the Hotel Hell Vacation film, Clark surprises Ellen with a romantic second honeymoon before meeting up with their son Rusty and his family for an extended vacation. In classic Griswold family tradition, they run into plenty of travel mishaps along the way.
The HomeAway commercial, directed by award-winning director Bryan Buckley, is supposed to drive consumers to HomeAway.com to view a 15-minute movie.
The 15 minute movie is a nice idea, but maybe to long for the Super Bowl evening. HomeAway needs to have the buzz going until the next day to keep consumers coming back to watch.
Beginning in late spring, HomeAway plans to take its exact replica of the Griswold Family Truckster on the road to visit popular vacation destinations to further spread the word about the benefits and value of vacation rentals.
The photo is a screen grab of the HomeAway Super Bowl commercial and shows an grey haired Chase and a vibrant Beverly D’Angelo.
HomeAway Super Bowl 2010 Ad Preview Video released
Just like last year, I4U News is featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2010 for Geeks Guide is all about the Super Bowl Commercials and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium. Do not miss our constantly updated list of all Super Bowl 2010 Commercials.