Diamond Foods will be running a whacky Super Bowlcommercial for its Pop Secretpopcorn and Emerald Nuts.
The Pop Secret Super Bowl commercial is featuring the World's Most Flamboyant dolphin trainer standing on top of a volcano in the middle of a marine theme park.
The commercial begins with the trainer whipping the crowd into a frenzy screaming "Let's Get Aquatic!" The ad ends with the phrase "Awesome + Awesome = Awesomer."
How this relates to popcorn and snack nuts will be revealed during the second half of the game. You can watch a preview of the Pop Secret Super Bowl 2010 commercial below.
Diamond Foods (site) is no stranger to making memorable ads that positively impact sales having produced award winning ads that aired during Super Bowls in 2005, 2006 and 2007. In each year, the Company experienced high double digit growth in sales following those games as it built the Emerald snack food brand that it launched in 2004. This year, Diamond focusing on Pop Secret Popcorn, the brand it purchased in 2008 and took full control of in February 2009.
Pop Secret Popcorn is available on Amazon.
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