The Super Bowl 2010 is taking place on February 7th, but Super Bowl advertisers are already ramping up their campaigns. Volkswagen has unveiled more details and launched supporting online offerings today for their Punch Dub Super Bowl 2010 commercial.
The "Punch Dub" VW ad is based on the classic game that kids used to play back in the original Beetle's heyday called "Punch Buggy" (or "Slug Bug"), where the first person to see a Beetle would yell, "Punch Bug" and playfully slug his or her friend.
The VW Super Bowl 2010 commercial (3rd quarter includes a special cameo by actor and comedian Tracy Morgan (photo). It will show a variety of people in different driving situations gently slugging others in the arm every time they spot a Routan, Tiguan, CC or any other Volkswagen model.
Volkswagen also "found" the creator of the original game, Charlie "Sluggy" Patterson. Watch Sluggy below explaining how he came up with the Slug Bug game - it is hilarious!
Just like last year, I4U News is featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2010 for Geeks Guide is all about the Super Bowl Commercials and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium. Do not miss our constantly updated list of all Super Bowl 2010 Commercials.