Volkswagen Super Bowl Commercial Punch Dub Features Classic Slug Bug Game

Jan 29 2010, 1:33am CST | by Luigi Lugmayr

Update:
Volkswagen has announced their plans for the VW Super Bowl Ads 2011. Volkswagen will air two Super Bowl ads. More details about the Volkswagen Super Bowl Ads 2011.

The Super Bowl 2010 is taking place on February 7th, but Super Bowl advertisers are already ramping up their campaigns. Volkswagen has unveiled more details and launched supporting online offerings today for their Punch Dub Super Bowl 2010 commercial.

The "Punch Dub" VW ad is based on the classic game that kids used to play back in the original Beetle's heyday called "Punch Buggy" (or "Slug Bug"), where the first person to see a Beetle would yell, "Punch Bug" and playfully slug his or her friend.
The VW Super Bowl 2010 commercial (3rd quarter includes a special cameo by actor and comedian Tracy Morgan (photo). It will show a variety of people in different driving situations gently slugging others in the arm every time they spot a Routan, Tiguan, CC or any other Volkswagen model.

Volkswagen also "found" the creator of the original game, Charlie "Sluggy" Patterson. Watch Sluggy below explaining how he came up with the Slug Bug game - it is hilarious!

Just like last year, I4U News is featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2010 for Geeks Guide is all about the Super Bowl Commercials and not the game. The Super Bowl XLIV takes place on Sunday, February 7th in Florida in the Sun Life Stadium. Do not miss our constantly updated list of all Super Bowl 2010 Commercials.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.