Comedian Stephen Colbert pulled a stunt at the Grammy's pulling out the Apple iPad instead of an envelope to announce a Grammy winner.
The skid is fun and of course is genius product placement for the Apple iPad. Youtube is a ablaze with uploads of the segment from the Grammys.
The Grammy Award show gets broadcasted world-wide. Colbert has a long history of making jokes about Apple.
You can watch right now Colbert's best Apple moments on his show's web site Colbert Nation.
In related news the Apple Store is down for maintenance in the United States. iPad ordering coming?