Pepsi saves The World with Pepsi Refresh Project instead of Super Bowl Ads

Feb 4 2010, 9:59am CST | by Luigi Lugmayr

Back in December we already reported that Pepsi will not advertise at the Super Bowl 2010. Instead Pepsi launched the Pepsi refresh project. At the Pepsi Refresh Project you can submit ideas to help and make a positive impact. The submitted ideas with the most votes get cash grants from Pepsi.

According to Forbes, Pepsi gives away $20 million to over 375 consumers this year. The grants ideas range from $5,000 to $50,000.

Each month Pepsi accepts 1,000 ideas. In March the funding for projects is overall $1.3m. Overall this Pepsi campaign has a great cause, involves people and still promotes the Pepsi brand in a big way. Money well spent.

Current ideas that are up for vote in the $5,000 category include projects like ship Girl Scout cookies to the Troops overseas, clean up littered streets in East Nashville, or give a baby care package to expectant parents in need.

Ideas in the $250,000 category include expanding the freecycle project to reduce landfills, provide excellent teachers for all children and train LIFT volunteers to pull families out of poverty.
Visit the refresheverything site to learn more and submit or vote on ideas.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.