Back in December we already reported that Pepsi will not advertise at the Super Bowl 2010. Instead Pepsi launched the Pepsi refresh project. At the Pepsi Refresh Project you can submit ideas to help and make a positive impact. The submitted ideas with the most votes get cash grants from Pepsi.
According to Forbes, Pepsi gives away $20 million to over 375 consumers this year. The grants ideas range from $5,000 to $50,000.
Each month Pepsi accepts 1,000 ideas. In March the funding for projects is overall $1.3m. Overall this Pepsi campaign has a great cause, involves people and still promotes the Pepsi brand in a big way. Money well spent.
Current ideas that are up for vote in the $5,000 category include projects like ship Girl Scout cookies to the Troops overseas, clean up littered streets in East Nashville, or give a baby care package to expectant parents in need.
Ideas in the $250,000 category include expanding the freecycle project to reduce landfills, provide excellent teachers for all children and train LIFT volunteers to pull families out of poverty.
Visit the refresheverything site to learn more and submit or vote on ideas.
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