Gatorade will air a very cool commercial during the Super Bowl pregame show titled the Journey. The 90 seconds long commercial captures the spirit of the big game perfectly, even for people not fans of the sport.
The so called Gatorade Super Bowl Commercial 2010 shows NFL players, with the help of Gatorade, prime themselves for the battle, perform in the heat of the game, then pull themselves back together and recover.
Gatorade advertises the G Series with this commercial. The Gatorade G Series is a three part system consisting of Gatorade Prime 01, Gatorade Perform 02 and Gatorade Recover 03.
Gatorade is not airing this commercial during the Super Bowl XLIV game itself, but will be very present with side line beverage containers. Gatorade also hosted a Performance Lab in Miami yesterday testing NFL athletes like Tim Debow, Darrelle Revis and Matt Stafford.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
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