Google just finished airing their most heart-string tugging advertisement yet. Through a series of Google searches, it showed the history of a young man's trip to Paris and run-in with the woman of his dreams. While not nearly as cool or nerdily-inspiring as the Batman ad, this one had a ton of heart and is sure to be well received by the Superbowl-watching masses.
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You have to give Google credit; they know exactly how to market themselves. We all use Google search so often that we barely think of it as a product. Instead, it seems like just another facet of our daily life. A natural environment we enter and leave frequently throughout the day. These ads play to that view, rather than challenging it.