Dante's Inferno Superbowl Ad: Quite Tame

Feb 7 2010, 8:39pm CST | by Robert Evans

There's been some controversy over EA's new game, Dante's Inferno. First EA hired protesters to fake public outcry against their game. Next, the explicit ad first intended for the Superbowl was rejected. The ad they put in its place is badass, but rather tame. It shows us a gigantic, graphically awe-inspiring battle in the pits of hell itself, set to an oddly appropriate old tune.

While the ad didn't shock me, it did show off a pretty impressive looking boss fight. I've got no idea if the actual GAME will look that cool (almost certainly not) but the ad makes it look intriguing. The question is, will gamers forgive EA for their faux-protesting trickery?

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.