Doritos Fan-Made 'Underdog' Ad Wins No. 2 On USA Today Ad Meter

Posted: Feb 8 2010, 9:46am CST | by , Updated: Aug 11 2010, 7:23pm CDT, in News | Super Bowl


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One of the best Super Bowl ads that aired last night cost only $200 to create. Like many companies, Doritos has realized that today's amateur enthusiasts can create some truly awesome work. While the 'Underdog' commercial may have been cheap to produce and simple in execution, it was truly funny. This consumer-made, dirt-cheap ad won second place in USA Today's consumer-ranked ad meter.

While the ad only cost the creator $200 to make, it has already netted him a $600,000 reward from Doritos. This is the fourth year in a row that a consumer-made Doritos ad has taken a spot in the top five.

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