Doritos Fan-Made 'Underdog' Ad Wins No. 2 On USA Today Ad Meter

Feb 8 2010, 9:46am CST | by Robert Evans

One of the best Super Bowl ads that aired last night cost only $200 to create. Like many companies, Doritos has realized that today's amateur enthusiasts can create some truly awesome work. While the 'Underdog' commercial may have been cheap to produce and simple in execution, it was truly funny. This consumer-made, dirt-cheap ad won second place in USA Today's consumer-ranked ad meter.

While the ad only cost the creator $200 to make, it has already netted him a $600,000 reward from Doritos. This is the fourth year in a row that a consumer-made Doritos ad has taken a spot in the top five.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.