The Boost Mobile Shuffle Super Bowl 2010 Ad

Feb 8 2010, 11:28am CST | by Robert Evans

I hope the military brass was watching last night's Super Bowl. Boost Mobile's 'Boost Mobile Shuffle' ad is painful enough that it could easily be turned into a weapon. Seriously, watch the video and tell me your kidneys aren't aching and your gut isn't churning. Especially when McMahon shows off his 'tight-end'.

Everyone in the ad seemed to be having fun with it. I certainly hope THEY enjoyed it, because the ad was torture for everyone else watching. Come to think of it, that might have been part of the plan. If you can't be spectacularly good, be infamously terrible.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.