As reported earlier the new Sports Illustrated Swimsuit 2010 Edition has hit newsstands and features Brooklyn Decker on the cover.
The Sports Illustrated Swimsuit 2010 Edition will feature JAGTAGs throughout the magazine, providing you with the opportunity to request and immediately enjoy videos of top Sports Illustrated models on your phone.
You just need to send a photo of a "mobile beauty" JAGTAG, which will return a video via MMS directly to your phone.
Unlike other 2D barcodes, JAGTAG delivers swimsuit videos to both standard phones and smartphones without requiring the consumer to download an application or have access to the mobile web.
JAGTAG designed custom 2D barcodes for the program featuring a "bikini icon" within the code design (see image). Mobile Beauty videos will showcase Brooklyn Decker from the cover shoot, Olympian Lindsay Vonn, Bar Rafaelli, Jessica White, the 2010 "rookies" and more.
"The 2010 Swimsuit Edition is a mass media event and JAGTAG is the only 2D barcode solution capable of reaching a mass mobile audience," said Charlie Saunders, Executive Director of Integrated Marketing for Sports Illustrated.
Of course you can just go online and surf the Swimsuit Edition 2010 online.
Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smartphones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG reaches three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content -- video, audio, pictures, coupons and text -- sent to their phone.
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