Google has entered the social media game. Yesterday they announced the imminent launch of Google Buzz, which is out right now. The search giant states that the primary purpose for this update is to allow users to share and engage in meaningful conversations more easily. “Finding relevance in the noise” is their goal.
And, y'know, checking Facebook's meteoric expansion. Google is clearly a bit freaked out by FB's massive growth. The closed ecosystem that comes with Facebook is helping to create a more fractured, splintered Internet. Nothing that happens in FB is viewable through a Google search. If the majority of FB users do most of their browsing through links shared to them in Facebook, Google could be in trouble.
Google Buzz is built into Gmail. It uses your existing friends list and automatically sets you up to follow the people you communicate with the most. Buzz automatically pulls videos from links and displays linked videos in posts. It allows you to connect with Picasa, Google Reader, Twitter, and other programs. Responses to your actions or posts will be advanced straight to your inbox. There is also Google Buzz for mobile, which adds geographical information and map functionality. This allows you to show your friends where you were when you typed certain messages or shared a photo. So far, Buzz sounds pretty nifty. But will it be enough to take on Facebook? That's a story only time will tell.
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