63% of consumers view netbooks as a complementary, additional device to have on the go, and not as a bona fide replacement for larger and more feature-rich laptop machines. The statistic comes from Pricegrabber.com, which is an aggregate e-tail outlet that also collects and analyzes data about the trends of online sales that it directs.
The online company surveyed consumers about the netbook market in 2009 and 2010 and found that less than half of respondants said that they view a netbook as a feasible laptop replacement. 15% of those surveyed personally owned a netbook and 11% said they plan to purchase one this year.
PriceGrabber.com also noted that, even though netbooks and notebooks are still viewed as different product categories, there has been a correlated price shift in the laptop market. Netbooks have forced pressure on mobile PC manufacturers and retailers to reduce price, as the average price of a laptop found on Pricegrabber dropped 20% last year, to $645. The vast majority of consumers in the survey said that they do not plan on spending more than $750 on their next computing device.
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