Super Bowl XLIV: Online Ad Videos Reach Millions, Generate 50,000+ Comments

Feb 17 2010, 10:10am CST | by Mark Raby

From the funny to the genius to the requisite beer hocking, the ads of the 44th Super Bowl will go down in history. It already garnered the nod as the most-watched TV program of all time, and now there are new statistics about how that reach expanded to the Internet.

Visible Measures, a research firm dedicated to analyzing online video, studied how many times this year's Super Bowl ads were watched on social video websites like YouTube, as well as how many comments were attached to each video. In total, the ads received a viewership of over 18 million in just a one-week time span (February 7 to February 14).

"After the big game finished this year, audiences flocked to the Web to watch and re-watch their favorite ads," said the company's CEO Brian Shin.

The Doritos "House Rules" ad, which became the most-watched TV commercial ever, took the top spot. Although it is just a fraction of the 116 million people who saw it live, the 9.16 million online views set it leaps and bounds ahead of the other ads. Visible Measures also tracked 9,772 comments attributed to the video.

All of the other three different Doritos spots made the top 20 as well, and when combined accounted for nearly 20% of all Super Bowl ads viewed online.

Here is the full list of the online Super Bowl ad viewership:

1) Doritos "House Rules" - 9.16 million
2) Snickers "Pick Up Game" - 3.53 million
3) Motorola "Megan Fox" - 3.33 million
4) CBS "The Late Show" - 3.191 million
5) Google "Parisian Love" - 3.09 million
6) Focus on the Family "Tim Tebow" - 2.95 million
7) Audi "Green Car" - 2.91 million
8) Careerbuilder.com "Casual Friday" - 2.82 million
9) Doritos "Underdog" - 2.51 million
10) Doritos "Snack Attack Samurai" - 2.47 million
11) Dove "The Journey To Comfort" - 2.34 million
12) E*TRADE "Girlfriend" - 2.14 million
13) Bridgestone "Whale Of A Tale" - 2.06 million
14) Dodge "Man's Last Stand" - 2.01 million
15) Doritos "Casket" - 1.9 million
16) Coca-Cola "Hard Times" - 1.85 million
17) Electronic Arts "Go to Hell" - 1.84 million
18) Cars.com "Timothy Richman" - 1.83 million
19) Hyundai "Ten Years Strong" - 1.8 million
20) Dockers "Men Without Pants" - 1.65 million

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.