Wanna send donations and check on the status of Red Cross projects? There's an app for that.
The Red Cross showed a spark of brilliance when it allowed users to send a simple text message to donate money to the relief efforts in Haiti. Even though each text was worth just $10, the creative effort brought in over $11 million to the American Red Cross. In light of that, the non-profit group has expanded its mobile presence.
There is now a Red Cross "app" that gives users streamlined access to the organization's Twitter feeds, breaking news, 1-800 numbers, and Facebook updates. There will also be an easier way to send donations to the Red Cross.
"The tremendous response in mobile donations after the Haiti earthquake sparked us to bolster our mobile initiatives to those with BlackBerries, Android and Windows Mobile devices," said the organization's chief marketing officer, Peggy Dyer.
The application was developed in partnership with mobile content company Whoop, and is available now from Whoop's Red Cross page.
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