Bell & Ross Peugeot SR1 Watch Integrates In Futuristic Dashboard

Posted: Feb 19 2010, 1:32am CST | by , Updated: Aug 11 2010, 7:36pm CDT, in News | Cars & Vehicles


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Swiss luxury watch maker Bell & Ross is usually associated with aviation. Today Bell & Ross announced the new Peugeot SR1 concept watch. The Bell & Ross Peugeot SR1 is a wristwatch and also the dashboard clock of the new Peugeot SR1 concept car.
Drivers can take off their Bell & Ross Peugeot SR1 watch and attach it easily within the car's dashboard. On the futuristic dashboard of the Peugeot SR1, the Bell & Ross watch is the only analogue instrument, which does not really work for me as a concept. It looks forced. On the other hand the Geneva Motor Show 2010 is a fine place to advertise luxury watches.

The watch case of the Bell & Ross Peugeot SR1 is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques.
The monochromatic steel case and the leather wristband perfectly match the SR1’s interior upholstery.
The Peugeot SR1 Concept Car will be unveiled to the general public at the Geneva Motor Show in March 2010. See also these hi-res photos.
For more Watch News visit our Wrist Dreams site. Baselworld 2010 coverage has already started.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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