Swiss luxury watch maker Bell & Ross is usually associated with aviation. Today Bell & Ross announced the new Peugeot SR1 concept watch. The Bell & Ross Peugeot SR1 is a wristwatch and also the dashboard clock of the new Peugeot SR1 concept car.
Drivers can take off their Bell & Ross Peugeot SR1 watch and attach it easily within the car's dashboard. On the futuristic dashboard of the Peugeot SR1, the Bell & Ross watch is the only analogue instrument, which does not really work for me as a concept. It looks forced. On the other hand the Geneva Motor Show 2010 is a fine place to advertise luxury watches.
The watch case of the Bell & Ross Peugeot SR1 is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques.
The monochromatic steel case and the leather wristband perfectly match the SR1’s interior upholstery.
The Peugeot SR1 Concept Car will be unveiled to the general public at the Geneva Motor Show in March 2010. See also these hi-res photos.
For more Watch News visit our Wrist Dreams site. Baselworld 2010 coverage has already started.
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