GE Intros 'Power Pro' Cameras, Announces X5, E1486TW, And E1480W

Posted: Feb 21 2010, 12:00pm CST | by , Updated: Aug 11 2010, 7:38pm CDT, in News | Portable Devices


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At the PMA 2010 camera trade show, which kicked off today in Anaheim, General Imaging announced two new cameras to complement its "Power Series," the E1486TW, and E1480W, as well as the first one to its Power Pro Series, the X5.

As the defining camera of GE's new Power Pro Series, the X5 features optical image stabilization, a 15X zoom, and ISO 3200. The camera comes with a 28mm lens and will be available in the retail market in the second quarter of this year. The suggested retail price is around $150.

GE is also showcasing the E1486TW and E1480W cameras at this year's PMA show, which it first introduced at CES.

Both cameras, which will be added to the company's existing "Power Series" line, have HD video recording functionality, 14 megapixel resolution, and a 3-inch LCD screen. The slim devices are only 0.83 inches thick. The E1486TW (pictured) will be available within the next month for around $180, while the E1480W will come out next quarter at an SRP of around $150.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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