Watch 3D TV At Sony Style

Feb 23 2010, 10:44am CST | by Mark Raby

Are you chomping at the bit to see what 3D TV looks like? Sony has the solution for you, as it announced today that it is showcasing the new line of Bravia HDTVs with 3D capability.

"Our Sony Style stores are often used as a test ground for new products and technology before they become available through our authorized retail network. Being able to demonstrate a new technology like 3D allows us to gain valuable insight into consumer reaction which we share with our engineers," said Linda Turner, the senior VP in charge of Sony's retail chain.

3D was arguably the largest focus at last month's Consumer Electronics Show, but many spectators were left in the dark, as the technology is not an easy thing to convey through online slideshows or newscast snippets.

As advancements have been made to 3D presentations in movie theaters, so to is that new technology coming to the home media market. Blu-ray Disc players and the PlayStation 3 are among the first devices set to be capable of producing content for the new 3D architecture.

On display at SonyStyle stores are the LX900, HX900, and NX800 3D TVs.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.