Yahoo today announced that it has joined forces with Twitter to bring the leader in "micro-blogging" to its own online services, as well as to share some of its content with Twitter. It is the most recent push from Yahoo to pump up its value in a World Wide Web that is quickly becoming dominated by social media.
The main change that has surfaced as a result of the partnership is that users will be able to access their Twitter feeds from their Yahoo account.
Yahoo somewhat abandoned its own attempts at rivaling the emerging Web trends and has gone more with an "if you can't beat 'em, join 'em" approach: It dumped its online photo sharing service and acquired Flickr instead, and its own social network Mash was discontinued in 2008.
In its press release, which is creatively titled "@yahoo + @twitter Sitting in a Tree…T.W.E.E.T.I.N.G.," Yahoo senior vice president Bryan Lamkin said, "Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe — you will find the most personally relevant experiences through Yahoo!"
As part of the partnership, Twitter users will also be able to link their Yahoo profiles to their account, allowing automatic updates from their own Yahoo experiences as well as the online giant's News, Finance, Entertainment, and Sports feeds.