Kwizzcard: Welcome To The Card Of The Future

Feb 25 2010, 10:27am CST | by Mark Raby

The world of "e-paper" or "printed electronics" remains a largely conceptual environment right now, however it is slowly shifting to the consumer market, and a new electronic card technology from start-up Prelonic is one of the pioneers in this expanding industry.

Prelonic has introduced the Kwizzcard, which it says is "the first fully printed electronic game card". Its initial plan is to market the cards as high-tech replacements for common low-tech materials: loyalty program cards, on-packaging promotions, and refrigerator magnets.

"With the Kwizzcard we show our capabilities and proof that printed electronics technology is ready for mass production," said the company's CEO Friedrich Eibenstein.

The ultra-thin piece of electronics has a printed battery, 10 printed "push buttons," and two displays.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.