The world of "e-paper" or "printed electronics" remains a largely conceptual environment right now, however it is slowly shifting to the consumer market, and a new electronic card technology from start-up Prelonic is one of the pioneers in this expanding industry.
Prelonic has introduced the Kwizzcard, which it says is "the first fully printed electronic game card". Its initial plan is to market the cards as high-tech replacements for common low-tech materials: loyalty program cards, on-packaging promotions, and refrigerator magnets.
"With the Kwizzcard we show our capabilities and proof that printed electronics technology is ready for mass production," said the company's CEO Friedrich Eibenstein.
The ultra-thin piece of electronics has a printed battery, 10 printed "push buttons," and two displays.
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